top of page

When we think about marketing, Jesus and his disciples may not be the first thing that comes to mind

When we think about marketing, Jesus and his disciples may not be the first thing that comes to mind. However, when we take a closer look at the methods Jesus used to spread the Gospel, we can see that he was, in fact, an incredibly effective marketer.

One of the critical principles of marketing is the ability to recruit salespeople. In Jesus' case, he recruited his disciples to help spread the word. They were his loyal followers who believed in his teachings and were willing to go out into the world and share his message. This differs from how companies recruit brand ambassadors or influencers to help promote their products.

Word-of-mouth advertising is another powerful marketing tool, and Jesus certainly had that in spades. People were talking about him constantly, and his reputation as a teacher and healer spread far and wide. This organic buzz is invaluable in marketing and building credibility and trust with potential customers.

Direct marketing is another vital principle, and Jesus used this through his interactions with his disciples and followers. He took the time to connect with people individually, addressing their needs and concerns and building relationships. This is different from how salespeople today might use personal emails or phone calls to communicate with potential customers.

Jesus also used demonstrations and live promotions to spread his message. He performed visible miracles to large crowds, which not only helped draw people in but also demonstrated the power of his teachings. This is similar to how companies use product demonstrations or live events to showcase their products and services.

Finally, Jesus used sampling to encourage people to try out his teachings. Psalm 34:8 says, "Oh, taste and see that the Lord is good; Blessed is the man who trusts in Him!" This kind of invitation to experience something for oneself is a powerful marketing tactic that companies always use. Offering free samples, trials, or demos can be a great way to get people to try out a product or service and see its value for themselves.

In conclusion, while Jesus and his disciples may not have been traditional marketers in the modern sense, they used many of the same principles and tactics we use today. By recruiting salespeople, encouraging word-of-mouth advertising, using direct marketing, demonstrating the power of his teachings, and offering sampling opportunities, Jesus was able to attract crowds of thousands and spread his message far and wide. These principles are still practical today, more than 2,000 years later, and can be applied to any marketing campaign, whether for a product, service, or even an idea.

3 views0 comments


bottom of page